Continuous improvement
BREAKTHROUGH IDEAS WITH A COMPETITIVE EDGE
Our human-centric innovation model blends insights and creativity to accelerate your brand’s growth and deliver a lasting competitive advantage.
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Creative Intuition
the distinctly human ability to make connections and discoveries
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Tailored AI
intentional use of AI tools to amplify and streamline efforts
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Human Insights
fueled by powerful data and insights
Fueled by creative intuition, human insights, and tailored AI, our innovation solution maximizes efficiency and strengthens outputs.
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Context Building
Build curated data pool with Primary Research, Social IQ, Trend IQ, Competitive IQ, and Client sources.
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Hypothesis Development
Explore category landscape using proven frameworks for finding hidden opportunities.
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Platform Development
Create comprehensive sketch of the target, their tensions, dig sites, and the competition.
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Ideation
Generate ideas based on consumer tensions and unmet needs.
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Concept Validation
Concept screening, early forecasting, normative comparisons.
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Concept Development
Turn “idea nuggets” into tangible products and services for testing.
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Concept Optimization
Qualitative and quantitative tools designed to maximize in-market success.
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Test and Forecast
Volumetric forecast and business case development.
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Assessment and Tracking
Flexible. Accelerated. Built for Your Innovation Goals.
END-TO-END INNOVATION SUITE
INNOVATION PROGRAM SUPPORT
Burke’s Additional Innovation Capabilities:
INNOVATION STRATEGY
- Brand Expansion
- Portfolio Optimization
- Targeting Strategy (Segmentation, Persona Development)
CONCEPT DEVELOPMENT AND OPTIMIZATION
- Consumer Co-Creation Workshops
- Thought Leader Panels
- Usage Testing
- Pricing and Features Optimization
- Message Development and Testing
- Naming Development and Testing
- Concept Development and Testing
