Optimize and assess the market potential of fresh new ideas.
WE CAN HELP YOU:
Ideate around whitespace opportunities to bring big, innovative ideas to life.
TOOLS:
Insight Discovery Workshop (Side by Sides)
Online Consumer Co-Creation (Hive Innovator)
Prediction Markets
Concept Screening
Ideation Events (by Seed)
Thought Leader Panels (by Seed)
Concept Creation (by Seed)
Naming Development (by Seed)
optimize ideas quickly for a timely, confident launch.
TOOLS:
Quant-Qual Idea Optimization (Accelerated Learning Labs®)
Concept Testing
Product/Portfolio Optimization
Message/Positioning Optimization
Naming
Pricing
Packaging
Test the pulse of your brand, product, or service, with dynamic in-market assessment.
TOOLS:
Usage Tests
Activate Strategic Direction (via creative) (by Seed)
Brand & Communication Tracking
Early Trier & Acceptor/Rejector Follow ups
Occasion Tracking/Diaries
