Improve brand and customer experiences by tracking and evaluating target behavior and perceptions.
WE CAN HELP YOU WITH THE FOLLOWING TARGETS:
Shed light on customer experiences to more effectively prioritize offerings and messaging.
TOOLS:
Journey Mapping
Quantiment®: Quantitative Analysis of Comments
Blueprinting
Customer Segmentation (KDA Segmentation)
CX/NPS Tracking
Competitive Benchmarking
Data Integration
UX and Usability
Program Architecture Assessment
Measure your brand’s ability to drive positive engagement.
TOOLS:
Brand Strength Monitoring
Brand Positioning
TOOLS:
Purchase Journey
Shopper Decision Hierarchy®
Shopper Segmentation
Retailer Loyalty
Retail Experience Testing & Tracking
Retail Innovation
Uncover key experiential insights on employees.
TOOLS:
360 Feedback
Employee Engagement Tracking
Employee Experience
Customer Centric Culture: Employee to Customer Alignment
SEE EXPERIENCES IN ACTION
Link to: BOLSTERING RETAIL PARTNERSHIPS THROUGH SHOPPER JOURNEY UNDERSTANDING
CASE STUDY
BOLSTERING RETAIL PARTNERSHIPS THROUGH SHOPPER JOURNEY UNDERSTANDING
Link to: ENHANCING A TRACKER TO YIELD ACTIONABLE OUTPUTS
CASE STUDY
ENHANCING A TRACKER TO YIELD ACTIONABLE OUTPUTS
Link to: UNLOCKING THE POWER OF EMOTION TO ENHANCE SHOPPER ENGAGEMENT
CASE STUDY
