DATA INTEGRATION
The best decisions consider all relevant data—not just a few pieces of it. With this in mind, our team of data scientists, analysts and engineers works to stitch multiple sources of quantitative data into a single point of reference. This allows a more holistic approach to analysis, revealing truly comprehensive insights—the kind of insights that can address pressing business challenges, fuel innovation pipelines, and mitigate major risks.
INFORMATION INTEGRATION
Decision makers today have no shortage of information at their disposal. But these disparate sources produce a dizzying blur of contradictory formats and incompatible frames of reference that require synthesis. They all have value: qualitative and quantitative; structured and unstructured; syndicated and custom research. However, their differences can obstruct the view of the “Big Picture,” which stems from integrating the individual measurement parts.
Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business decisions.
INFORMATION INTEGRATION
Decision makers today have no shortage of information at their disposal. But these disparate sources produce a dizzying blur of contradictory formats and incompatible frames of reference that require synthesis. They all have value: qualitative and quantitative; structured and unstructured; syndicated and custom research. However, their differences can obstruct the view of the “Big Picture,” which stems from integrating the individual measurement parts.
Burke consultants have extensive expertise in overcoming this kind of challenge. By reviewing, unpacking and reframing dissimilar types of information, we resolve what appear to be factual contradictions. The result is a richly textured, fully integrated perspective on your marketplace—so you’re better equipped to make informed business decisions.
TRACKER INTEGRATION
For any business, success ultimately depends on understanding the performance of products, services and messages over time. Tracking programs facilitate this essential function, helping organizations contextualize their real-world performance, through sound research.
But when tracking programs proliferate without adequate coordination, findings are often misconstrued and misaligned. This can interfere with accurate interpretation of performance patterns over time, affecting your perspective on specific products, services and key touchpoints. To avoid this pitfall, we help our clients develop holistically aligned tracking programs from the ground up. Moreover, Burke consultants can help you optimize and synthesize existing tracking programs, identifying disconnects in scope, measurement, and analysis.
Properly aligned, tracking programs provide a wealth of rich insight for decision makers at every level—from those overseeing day-to-day operations, to those setting strategic direction at the executive level.
