BURKE, INC. WELCOMES JOANNA PATTERSON AS VICE PRESIDENT, CLIENT SERVICES

Burke, Inc. is pleased to announce that Joanna Patterson has joined the company as Vice President, Client Services. With over two decades of experience in marketing research, insights, and consulting, Ms. Patterson brings a wealth of expertise, particularly in the shopper and retail space.

Ms. Patterson has worked extensively across various verticals and models, with a notable focus on the consumer packaged goods (CPG) sector. Her lifelong passion for learning and curiosity around consumer behavior drive her to uncover the underlying motivations behind purchasing decisions.

Drawing from her extensive brand-side experience, Ms. Patterson offers a unique approach to client engagements. She possesses a comprehensive understanding of the challenges and dynamics clients face, enabling her to navigate partnerships effectively. This perspective allows her to connect with clients on a deeper level, fostering collaboration and delivering tailored solutions that meet their specific needs.

“Joanna’s passion for partnering with clients and building meaningful relationships is truly remarkable,” said Sandip Narang, Senior Vice President, Head of Client Services. “Her ability to uncover insights that drive growth and create unique market positions will be invaluable in her new role. I am excited to see all that she will accomplish and am confident that she will deliver the exceptional value our clients expect.”

Ms. Patterson previously served as Vice President at both Product Ventures and Kantar, where she spearheaded strategic innovation and consulting initiatives for their clients. Prior to these roles, she dedicated over 15 years to GfK Custom Research, holding multiple senior-level positions through her tenure. Ms. Patterson holds a Bachelor of Arts in French with a minor in International Studies from the University of Virginia, and an MBA in Marketing and Management from the University of Connecticut.