ENHANCING A TRACKER TO YIELD ACTIONABLE OUTPUTS

The CHALLENGE

A client with an ongoing tracker approached Burke with a question: how do we tell a more compelling story?

Burke analyzed existing tracker data and integrated additional sources of information to:

• Utilize datasets to their full potential
• Improve data visualization
• Bring to light opportunities and challenges for the business

The APPROACH

Burke leveraged its delivery process to learn current business challenges, analyze existing information, connect sources of data, and facilitate discussion around insights and implications.

Through analysis of tracker data, we saw symptoms that helped shape a recommended path forward around re-connecting with consumers. Then, analysis of secondary data and additional primary research data allowed us to connect insight in ways that contextualized opportunities with multiple “proof points.” This holistic perspective created a stronger, more compelling case for change.

We delivered information in multiple ways—including traditional PowerPoint as well as online tools—to resonate with the diverse needs of client stakeholders.

The OUTCOME

Burke’s analysis and delivery process provided perspective that reignited organizational interest in the brand tracker program. Further, the engagement changed the organization conversation from “what” the data says, to “so what” should the organization do about it.

Burke was awarded the brand tracking program and continues to provide holistic perspective through connection of data sources, storytelling, and activation.