Burke’s iso 20252:2019 statement of applicability

Burke, Inc. is a marketing research and insights organization that provides a range of services covered in the ISO 20252:2019 standard for market, opinion, and social research.

WHAT IT ENTAILS:

Industries served include:
Healthcare services, financial services, restaurants and food, consumer goods, technology and telecom, pharmaceuticals, and others.
Burke provides:
Qualitative and quantitative research services from its Cincinnati, Ohio headquarters and offices across the US. These services include business problem consultation, research design, project management, data collection in various forms, sample management, data processing, reporting, and advanced analytics.
As such, Burke’s attested scope of services for ISO 20252:2019 includes:
Its Core Elements and all six of its Annexes.
Further details about the annexes are provided in the table below.
Please contact DeWayne Ray, Quality Manager, for more information.

ANNEX	TEAM LEAD	ATTESTED	DETAILS
A – SAMPLING	Elissa Wood	YES	Burke professionally manages the sample process in alignment with research objectives, contracting with selected external, online panel partners.
B – FIELDWORK	Wendy Coomer Katie Reis	YES	Burke offers various forms of interviewer-administered data collection services. They include telephone interviewing, face-to-face interviewing, telephone recruitment, as well as qualitative research methods using moderators and other types of interviewers.
C – PHYSICAL OBSERVATION	Katie Reis	YES	Burke provides research services that include physical observation. This work is typically ethnographic qualitative research, e.g., in-home or in-store observation.
D – DIGITAL OBSERVATION	Nicki Ciminillo	YES	Digital observation performed by Burke takes the form of social media research. Partner services for geocoding/geofencing and online behavior tracking are also applied.
E – SELF-COMPLETION	Rachel Agin Elissa Wood	YES	Burke conducts various forms of self-completion data collection, including online surveys, mail surveys, keypad surveys, and other similar approaches.
F – DATA MANAGEMENT & PROCESSING	Amy Emmons Nick Langenbahn	YES	Burke performs data processing and data tabulation, including the application of statistics in these functions. Coding of unstructured responses is also performed. Reporting and advanced analytics are also provided.

Attested by DeWayne Ray, January 8, 2024