Consumers’ Needs are Evolving, And So Should You
Learn How Seed & Burke’s COVID-19 Segmentation Can Help
by Adam Siegel, Seed Strategy
COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to the way we work, shop and parent. But despite the shared nature of the pandemic, people are reacting to it in very different manners.
It’s critical for business managers to understand—and empathize with—the distinct ways consumers are coping with the pandemic if they want to succeed in today’s environment.
Accordingly, Burke and Seed conducted segmentation research to provide a better understanding of people’s feelings, perceptions and changing behaviors during the pandemic era.
We used the powerful machine learning behind Geode|AI™ to analyze a wide range of data inputs from more than 2,000 survey responses, ultimately identifying a group of eight segments that reflect American consumers as a whole.
Our rich illumination reveals each segment’s driving mindsets and behaviors—plus important details about what businesses in various industries can do to support them during this extraordinary time.
We invite you to watch the short video below and to contact Cherri Prince to learn more about how this breakthrough research can help you ensure that your business is in position to meet consumers’ evolving needs now—and in the future.
Adam Siegel is the Editor of The Accelerator and VP, Creative at Seed Strategy where he draws upon his diverse experience in advertising, research and innovation to craft breakthrough creative and winning concept copy.
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