A LEGACY OF EXCELLENCE. A passion for understanding.

 

In 1931, Alberta Burke had a simple, yet revolutionary, idea. She believed she could help businesses truly understand their customers—their needs, their behaviors, the things that define, drive, and differentiate them. It was an idea that changed how companies see the world and the people they serve. To this day, Alberta’s vision lives on in the company that still bears her name, and in the industry she helped create.

As we carry Alberta’s legacy forward, we continue her unrelenting pursuit of understanding—and of the high standards for quality and service that defined her approach to business.

Our business model connects research, strategy and education Lending a uniquely comprehensive perspective to client challenges.

RESEARCH AND INSIGHTS

Burke leverages over 90 years of research discipline and analytic acumen, with the power to reveal deep and transformative insights that move businesses forward.

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STRATEGY AND INNOVATION

Seed Strategy is the innovation arm of the Burke family, harmoniously uniting business strategy, breakthrough creativity, and innovation expertise.

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EDUCATION AND TRAINING

The Burke Institute leads the industry in research and insights education, having trained nearly 90,000 marketing professionals over the past 40 years.

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what defines us

OUR PASSION IS OUR

People

Our success depends on our people. The dedication and integrity of our employees has earned Burke a longstanding reputation for quality and industry leadership. And because we’re 100% employee-owned, everyone shares in the financial success of the organization. We’ve always prided ourselves on hiring the best—and in return, we provide the best opportunities for growth and success. With a focus on open communication, continuous learning, and a collaborative spirit, we believe Burke is a one-of-a-kind place—not just to work, but to thrive.

Learn more about working at Burke.

365

EMPLOYEES

268 FULL-TIME &
97 PART-TIME INTERVIEWERS

13

YEARS

AVERAGE FT
EMPLOYEE TENURE

39

YEARS

OUR LONGEST
CLIENT PARTNERSHIP

400

PROJECTS

COMPLETED YEARLY
CUSTOM RESEARCH

440

EMPLOYEES

259 FULL-TIME &
181 PART-TIME INTERVIEWERS

13.5

YEARS

AVERAGE FT
EMPLOYEE TENURE

36

YEARS

OUR LONGEST
CLIENT PARTNERSHIP

500

PROJECTS

COMPLETED YEARLY
CUSTOM RESEARCH

OUR COMMITMENT TO OUR

Clients

IS UNPARALLELED

Our philosophy is simple: when great people partner with great clients, we deliver great work. From data collection, to analysis, to ideation, and activation, we help our clients see a clearer path to success.

Each year, over 150 clients entrust Burke with the success of their most crucial research and strategy initiatives—giving us the opportunity to plan, manage and execute as many as 500 custom projects every year. We approach each and every one of these challenges with the spirit of collaboration—always striving to understand and appreciate the unique situations, perspectives, and goals of each client we serve. We see every project as a partnership, providing superior decision support in every dimension of research and strategy.

OUR CLIENTS SAY IT BEST:

  • "We added a new section to the survey this year and Burke brought new and creative thinking on how to bring it to life and analyze the data so that it would be actionable for me and my team."

    – Health & Beauty client, from Burke’s independent customer feedback loops

  • "The team was fantastic - from account management to analytic power. I was impressed by - and thoroughly enjoyed working with - this team."

    – Restaurant client, from Burke’s independent customer feedback loops

  • "Burke was great at providing their perspective on interpreting the results. The team provided a strong research perspective including hypotheses about the results and trends in our industry, which generated discussions and helped us build strategy."

    – Technology client, from Burke’s independent customer feedback loops

  • "Burke has a strong brand reputation as a research firm and they lived up to their reputation. The team helped build credibility and sell the story to our internal partners. They are easy to work with and customer focused - I feel like a valued customer."

    – Financial Services client, from Burke’s independent customer feedback loops

  • "The Burke team provided active recommendations on insights. Their knowledge of our business and industry is sound as well."

    – Telecommunications client, from Burke’s independent customer feedback loops

  • "This is the latest project in a list of many that I have conducted with Burke and the team continues to provide excellent service and results. They do a great job every time."

    – Medical Device client, from Burke’s independent customer feedback loops

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  • "We added a new section to the survey this year and Burke brought new and creative thinking on how to bring it to life and analyze the data so that it would be actionable for me and my team."

    – Health & Beauty client, from Burke’s independent customer feedback loops

  • "The team was fantastic - from account management to analytic power. I was impressed by - and thoroughly enjoyed working with - this team."

    – Restaurant client, from Burke’s independent customer feedback loops

  • "Burke was great at providing their perspective on interpreting the results. The team provided a strong research perspective including hypotheses about the results and trends in our industry, which generated discussions and helped us build strategy."

    – Technology client, from Burke’s independent customer feedback loops

  • "Burke has a strong brand reputation as a research firm and they lived up to their reputation. The team helped build credibility and sell the story to our internal partners. They are easy to work with and customer focused - I feel like a valued customer."

    – Financial Services client, from Burke’s independent customer feedback loops

  • "The Burke team provided active recommendations on insights. Their knowledge of our business and industry is sound as well."

    – Telecommunications client, from Burke’s independent customer feedback loops

  • "This is the latest project in a list of many that I have conducted with Burke and the team continues to provide excellent service and results. They do a great job every time."

    – Medical Device client, from Burke’s independent customer feedback loops

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We partner with global leaders in:

  • Restaurants & Food

  • Retail & Shopping

  • Tech & Telecom

  • Travel & Hospitality

  • Consumer Goods

  • Financial Services

  • Health & Wellness

  • Manufacturing & Industrial

  • Consumer Goods

  • Financial Services

  • Health & Wellness

  • Manufacturing & Industrial

  • Restaurants & Food

  • Retail & Shopping

  • Tech & Telecom

  • Travel & Hospitality

WE CONTINUE TO RAISE THE BAR IN THE

Industry

Since the early 1930s, Burke has helped define what marketing research can‒and should‒be. As a founding member of CASRO and an active member of today’s Insights Association, we continue to set standards in the industry, establishing new benchmarks for quality and defining best practices for key protocols‒including online research and data collection.

Today, we are one of the few marketing research firms to hold both ISO 20252:2019 and ISO 27001:2022 certifications, ensuring data quality and security in all of our processes.

Burke Statement of Applicability for ISO 20252:2019 is available here.

Through the Burke Institute, we give back to our industry‒educating thousands of research professionals every year on best-in-class techniques, approaches, and methodologies. Established in 1975, the Burke Institute is the global leader in research and insights training, with nearly 90,000 attendees since its inception.

Learn more about the Burke Institute.

Investing

IN EXCELLENCE: Community, Employees, Clients

At Burke, we see ourselves as a part of something greater—a city, a community, a family of dynamic, talented individuals. So by investing in our community and our employees, we in turn better ourselves—and ultimately the work we do for our clients. We support this relationship in several important ways:

INCLUSION & DIVERSITY

We believe to be successful both personally and professionally we must embrace and pursue a diverse culture in thought, action and talent.

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HEALTH & WELLNESS

A legacy of success begins with a commitment to health. That’s why we strive to give our employees—and our community—a foundation for ongoing wellness.

  • “We partnered with The Dragonfly Foundation (TDF) to help them better understand how companies supported families affected by pediatric cancer post diagnosis, during treatment, and in survivorship. This was a passion project for Burke, as many of us donated time to uncover key insights to help TDF do an even better job working with employers to deliver the best support systems.”

    – John Thomas, Burke employee

  • “Burke connects us with our participants to better understand how Pig Works can continue to offer a world-class experience across events. For 20+ years, Burke has provided Pig Works with research & actionable insights - helping guide our most strategic decisions. We truly value our partnership with Burke and everything the team does to support our unique brand experiences and position within the community.”

    – Iris Simpson-Bush, Executive Director at Flying Pig Marathon, Inc.

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  • “We partnered with The Dragonfly Foundation (TDF) to help them better understand how companies supported families affected by pediatric cancer post diagnosis, during treatment, and in survivorship. This was a passion project for Burke, as many of us donated time to uncover key insights to help TDF do an even better job working with employers to deliver the best support systems.”

    – John Thomas, Burke employee

  • “Burke connects us with our participants to better understand how Pig Works can continue to offer a world-class experience across events. For 20+ years, Burke has provided Pig Works with research & actionable insights - helping guide our most strategic decisions. We truly value our partnership with Burke and everything the team does to support our unique brand experiences and position within the community.”

    – Iris Simpson-Bush, Executive Director at Flying Pig Marathon, Inc.

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EDUCATION

By supporting our people and the community we share with educational opportunities, we believe we can pave the way for a better future. Together.

  • "Burke encourages its employees to explore advanced degrees through its educational assistance program, and also provides employees with opportunities to develop and master their marketing research skills through the Burke Institute, which provides best-in-class training on the latest research. Burke’s support of employees’ passion for education equips us to better serve our clients."

    – Jonathan Martin, Burke employee

  • "Burke encourages its employees to explore advanced degrees through its educational assistance program, and also provides employees with opportunities to develop and master their marketing research skills through the Burke Institute, which provides best-in-class training on the latest research. Burke’s support of employees’ passion for education equips us to better serve our clients."

    – Jonathan Martin, Burke employee

COMMUNITY & SUSTAINABILITY

We’ve always believed that we have a responsibility not only to the prosperity of our company, but to that of the world we live in.

  • "Burke provides many opportunities for employees to focus on their health and wellness‒and give back to the community! One example of this is the company‘s partnership with Freestore Foodbank’s Hunger Walk, which benefits many parts of the Cincinnati community, including soup kitchens, community centers, and our partner-in-education school, Rees E. Price."

    – Bryce Alurovic, Burke employee

  • "Aside from keeping our buildings as green and energy efficient as possible, our Green Team helps encourage action and education among employees on sustainability by highlighting specific events like recycling drives and simply creating awareness on subjects such as water conservation or sustainable home gardening."

    – Michael Wedig, Burke employee

  • "Real wellness begins with meeting some of our most basic needs. At Burke, we have the opportunity to work with Maslow’s Army, an organization that provides some of Cincinnati’s most vulnerable populations access to foundational necessities that otherwise may be much harder to come by."

    – Liz Newman, Burke employee

  • "For over 35 years, Burke and Rees E. Price Academy (REPA) have enjoyed one of the longest school community partnerships in Cincinnati Public Schools. Together, we’ve made a positive impact through activities like the Burke Student Art Gallery, Burke Pen Pals, and sponsored co-curricular programs. Our relationship thrives because of our commitment to the success of all REPA students."

    – Jennifer Myree, former principal

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  • "Burke provides many opportunities for employees to focus on their health and wellness‒and give back to the community! One example of this is the company‘s partnership with Freestore Foodbank’s Hunger Walk, which benefits many parts of the Cincinnati community, including soup kitchens, community centers, and our partner-in-education school, Rees E. Price."

    – Bryce Alurovic, Burke employee

  • "Aside from keeping our buildings as green and energy efficient as possible, our Green Team helps encourage action and education among employees on sustainability by highlighting specific events like recycling drives and simply creating awareness on subjects such as water conservation or sustainable home gardening."

    – Michael Wedig, Burke employee

  • "Real wellness begins with meeting some of our most basic needs. At Burke, we have the opportunity to work with Maslow’s Army, an organization that provides some of Cincinnati’s most vulnerable populations access to foundational necessities that otherwise may be much harder to come by."

    – Liz Newman, Burke employee

  • "For over 35 years, Burke and Rees E. Price Academy (REPA) have enjoyed one of the longest school community partnerships in Cincinnati Public Schools. Together, we’ve made a positive impact through activities like the Burke Student Art Gallery, Burke Pen Pals, and sponsored co-curricular programs. Our relationship thrives because of our commitment to the success of all REPA students."

    – Jennifer Myree, former principal

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LIFE AT BURKE

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