LinkedIn Instagram Twitter Facebook BeyondMeasure 1.800.688.2674
About Research
Careers Contact
Brand Assessment
   Awareness and Usage
   Brand Engagement
   Brand Image
   Social Media
Product/Service Development
Customer Engagement
Employee Engagement
Linking Data Sources
Market Segmentation
Shopper Research
Other Specialty Areas

Brand Assessment

Brand Engagement

  Financial Services

Contact Us

To learn more, please contact us.

Toll-free: 800.688.2674


  Measuring the effectiveness of a brand's strategy is best accomplished through the lens of the strategy itself. That's why Burke developed Brand Atlas™, an intuitive measurement system that is tailored to your own brand's strategy and objectives. This framework, sharply honed over many years of partnering with clients to help them grow their brands, is based on the premise that consumers engage with brands they love. This engagement is driven by a shifting combination of both "reason" and "emotion." Early on in a consumer's journey with a brand, they are motivated primarily by reason-based (functional) aspects. Over time this connection grows stronger, resulting in more of an emotion-based relationship. Brand Atlas™ enables brands to be more successful first by understanding how strongly consumers are engaged with the brand today, and second by identifying the biggest opportunities for growing engagement through strategic improvement initiatives. More specifically, Brand Atlas™ provides measures of:
  1. Performance. How many consumers do you have from aware to love?
  2. Momentum. How well are you moving them to higher engagement?
  3. Motivations. What emotional and functional levers can you pull to move consumers to higher engagement?
  4. Competitive Advantage. How are you performing relative to your competition?
  5. Brand Resonance. How do consumers perceive your brand and what are they saying?
  6. Extension Potential. Do you have permission to innovate/extend?
Brand Atlas™ programs are tailored for each client by first immersing ourselves in their business objectives and strategy. Next we work with their stakeholders to understand exactly how the data will be used to take action. This informs the crafting of attributes that get at the emotional and functional aspects of the brand promise and experience. Next we develop and test hypotheses to ensure right-sized tracking. The result is a measurement program that delivers the greatest ROI possible for the research dollars spent.


  • About
  • Research Services
  • Burke Healthcare
  • Burke Institute
  • Seed Strategy
  • Careers
  • Contact
  • BeyondMeasure



    500 West 7th Street
    Cincinnati, OH 45203


    Call Toll Free


    © 2020 Copyright Burke Inc.    |   Privacy Policy