FOR IMMEDIATE RELEASE - December 5, 2003
Contact: Nancy Bunn, Burke Inc., 513/684-7509


CINCINNATI - Burke Inc., an international leader in strategic decision support services, has named Sandip Narang to the position of senior account executive with its client services team. Sandip has been with Burke for over three years, distinguishing himself as an analyst and manager who interacts well with account executives and clients alike.

As senior account executive, Sandip will partner with vice president of client services Jodie McInerney, located in Boston, to form a dynamic sales team focusing on consumer packaged goods, hospitality and restaurants, financial, electronics, utilities, and several other industries. The strengths of this team lie in research areas relating to brand equity, pricing, choice modeling, market segmentation, and other tracking type work.. Sandip also will focus on new business development opportunities in b-2-b and b-2-c settings.

"Sandip serves our clients so well that moving into sales was an easy decision," said Joseph Ottaviani, senior vice president of client services. "We are pleased that he has joined our group and are confident of the value he will bring to our clients and our company."

Sandip has extensive experience in research design, analysis and reporting of survey data across several industries. His experience includes brand image/positioning, customer satisfaction, choice modeling, awareness/usage tracking, pricing, segmentation, and new product/service development analysis. Prior to joining Burke, Sandip spent five years as manager for a worldwide, five-star hospitality chain and has insight into the actionable aspects of research findings.

Sandip has been a guest speaker on marketing research topics for the University of Louisville and for the American Marketing Association conferences.

Sandip holds a bachelor's of commerce degree from the University of Delhi, India and an M.B.A from the University of Louisville, Kentucky.




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Editor's Note: Founded in 1931, and headquartered in Cincinnati, Burke, Inc. operates in 50+ countries, with international work coordinated from Cincinnati, Munich, and London. U.S. work is managed from offices in 18 major markets. Burke combines competencies across practice areas to offer a broad range of decision support services for marketing, operations, quality and human resources. Burke acquires, integrates, analyzes, and applies knowledge across the entire business enterprise. Services include custom marketing research, customer engagement and relationship programs, employee engagement and retention programs, strategic and organizational consulting, linkage and integration services, online research and reporting, qualitative research, international research and training programs in marketing research.