FOR IMMEDIATE RELEASE - December 5, 2003
Contact: Nancy Bunn, Burke Inc., 513/684-7509


CINCINNATI - Burke Inc., an international leader in strategic decision support services, has promoted Keith Kettle and Ravi Venkitaraman to senior vice presidents of client services. Keith and Ravi both have been with Burke for three years, serving as vice presidents.

"Keith and Ravi act in a way that makes the success of the company and its people a personal responsibility," said Joe Ottaviani, senior vice president, Burke. "They go beyond the direct needs stated by our clients and offer exceptional vision and inspiration."

The work of both Keith and Ravi is widely recognized by the marketing research industry. Both have presented marketing research topics to a number of trade organizations, including the American Marketing Association, the Southern Gas Association and ExNet. Additionally, their expertise has been cited in publications such as Marketing News and the McKinsey Quarterly, both prestigious marketing research publications.

Prior to joining Burke, Keith spent more than 25 years designing, analyzing, interpreting and selling strategic marketing projects across a wide range of industries including computers and technology, financial services, packaged goods and insurance to name a few.

Keith holds a bachelor's degree in marketing from The Ohio State University and has conducted graduate studies at Toledo University.

Ravi came to Burke with more than 15 years experience in marketing research and data driven solutions. His areas of expertise include conjoint and discrete choice models, market segmentation techniques, predictive algorithms and research-driven forecasting techniques.

Ravi holds a master's degree in business administration from the Indian Institute of Management and a bachelor's degree in commerce and accounting from Bangalore University, India. Ravi also pursued doctoral training in marketing as a Dean's Fellow at the Wharton School of Business.

Both Keith and Ravi are headquartered in Burke's Cincinnati office.




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Editor's Note: Founded in 1931, and headquartered in Cincinnati, Burke, Inc. operates in 50+ countries, with international work coordinated from Cincinnati, Munich, and London. U.S. work is managed from offices in 18 major markets. Burke combines competencies across practice areas to offer a broad range of decision support services for marketing, operations, quality and human resources. Burke acquires, integrates, analyzes, and applies knowledge across the entire business enterprise. Services include custom marketing research, customer engagement and relationship programs, employee engagement and retention programs, strategic and organizational consulting, linkage and integration services, online research and reporting, qualitative research, international research and training programs in marketing research.