FOR IMMEDIATE RELEASE - December 5, 2003
Contact: Nancy Bunn, Burke Inc., 513/684-7509


CINCINNATI - Burke Inc., an international leader in strategic decision support services, is pleased to congratulate Kunal Gupta on the completion of his doctoral degree. Dr. Gupta has been with Burke for three years, serving as Senior Consultant, Linkage & Integration Services.

"Kunal is constantly taking on large volumes of work and delivering the highest quality in all that he does," said Rod Cober, executive vice president, Burke, Inc. " That he has been able to sustain this level of performance during his tenure at Burke, while simultaneously managing to complete the requirements for his Ph.D. is truly remarkable."

Kunal serves as a senior level adviser to Burke's clients as well as to the company's internal project teams concerning the design and analysis of customer satisfaction studies, and studies linking customer, financial, employee and operational measures. He provides analytical consultation towards the research study design and methods, sampling and statistical testing and bi-variate and multi-variate data analyses. He also performs a lead role in the company's research and development efforts, involving development of new customer satisfaction research products, and enhancement of Burke's current analytical offerings.

Kunal's background and training have provided him with a unique ability towards applying advanced modeling techniques to service quality and customer satisfaction studies, and towards designing and analyzing multi-level research projects that link customer, financial, employee, and operational data. He is regularly involved in drafting such multi-level research proposals and presenting the same to clients, training internal staff and clients on advanced data analyses methodologies, and in making presentations addressing application of advanced research modeling techniques to customer satisfaction measurement systems.

Kunal draws from rich experience in the academic as well as the corporate world. His educational training during the Ph.D. program has equipped him with a thorough conceptual understanding of issues pertaining to service quality and customer satisfaction. His corporate training has provided him with rich experience on a range of industries such as packaged goods, financial services, pharmaceuticals, and telecommunications. His research is regularly presented in leading marketing conferences, within North America as well as globally. Kunal earned bachelors in mechanical engineering and an MBA from leading institutions in India, and is currently finishing his Ph.D. in marketing from McGill University in Montreal, Canada.




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Editor's Note: Founded in 1931, and headquartered in Cincinnati, Burke, Inc. operates in 50+ countries, with international work coordinated from Cincinnati, Munich, and London. U.S. work is managed from offices in 18 major markets. Burke combines competencies across practice areas to offer a broad range of decision support services for marketing, operations, quality and human resources. Burke acquires, integrates, analyzes, and applies knowledge across the entire business enterprise. Services include custom marketing research, customer engagement and relationship programs, employee engagement and retention programs, strategic and organizational consulting, linkage and integration services, online research and reporting, qualitative research, international research and training programs in marketing research.