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Awareness And Usage

  Marketers are faced with, among other things, the difficult task of identifying an optimal brand marketing mix for driving financial success. With so many variables at play in the marketplace, it can be quite difficult to determine the impact of tweaks to that marketing mix. Awareness and Usage (A&U) survey research is one way to overcome this challenge. Burke customizes every A&U study to capture the most relevant metrics for a given brand and industry. We design these programs to measure and track critical changes in a target population, which often include brand awareness, source of awareness, usage habits, image perceptions, and population demographics. In addition to a custom design, we use a proprietary sampling technique to ensure we capture a sample that is perfectly representative of the target population. Combining these elements with Burke's rigorous quality controls, we provide our clients with the real-time information needed to make the most informed decisions possible.

 

      
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